Social media trends and influencers have a greater impact on the online marketplace than any other factor.
Learn how to use it to boost your search engine optimization (SEO) efforts and achieve long-term success.
Social media trends are known to have both positive and negative effects on SEO. Indeed, businesses have been made and broken in the past as a result of social media trends.
While all business owners understand the potential benefits of increased social media attention to their products, only a few can convert this temporary fame into long-term gains. This is due, in part, to the fact that trends come and go in the blink of an eye.
This makes it difficult for brands to decide, let alone implement, whether to base campaigns on these. So, what happens when you discover a social media trend that corresponds to your business objectives? One that, given your knowledge of your company and its customers, you feel compelled to take? Is there any specific social media management strategy you can use to help boost your SEO?
What effect do social media trends have on SEO?
Social media trends influence SEO by altering what people search for.
Social media trends can either help or hurt your SEO efforts and status, depending on what your pages and products are currently optimized for. Social media trends, in particular, can:
1: Increase traffic to specific keywords
Social media trends can direct traffic to keywords for which you have already optimized your pages. Assume you have a product for a specific industry niche or trend, such as a particular style of shoes. A content creator then creates a video celebrating that particular shoe style, which goes viral. People will now search for keywords associated with that style of shoe, which will benefit your business. If your website ranks high for these terms, you will see an increase in traffic and possibly more sales. If the influencer also mentions your website, it will increase brand awareness and possibly drive even more traffic to your online store.
2: New search criteria have been revealed.
Long-term SEO can also benefit from social media trends. Paying attention to what people search for allows you to use that information to adjust and improve your future search engine optimization campaigns. Your company examines the search terms that people use to find your website. When searching for the types of shoes you sell, you may notice that searchers use slightly different phrases or terms. All of the data you'll get from a short-term social media trend can result in long-term SEO improvements if properly leveraged.
3: Social media has a trickle effect.
Social media trends can have a knock-on effect on website purchases. This has occurred in several cases that follow similar patterns: Trends on social media rise, followed by search trends, and eventually, website visitors convert into leads and even customers.
This trend was obvious to us, as Google Search Trends for the term "chessboard" suddenly saw more attention in the months leading up to the show's peak than in the years preceding.
Granted, you might not have a popular show involving a product that you're selling. Pay close attention to what's trending on social media, and then consider how your company can respond appropriately to capitalize on a trending topic.
Using social media trends to improve SEO
The advantages of social media trends for your search engine optimization SEO campaign are palpable and critical for e-commerce sites. However, you must understand how to capitalize on these trends to maximize their benefits for your brand. You can accomplish this in a variety of ways.
1. Recreate trends in brand content, also known as "trendjacking."
You can use your blog to re-create social media trends to drive traffic to your website. You can create video content on the social media platform that started the trend, such as Instagram or TikTok. Blog creation and promotion should be part of your ongoing strategy.
2: Create supplementary, supportive content.
Simultaneously, you should create content that supports both the current trend and your company. Evergreen listicles are especially good content because they are always relevant and contain important search engine-optimized keywords.
3. Contact influencers.
Remember to reach out to influencers to maximize the longevity of a social media trend and its SEO benefits. Do not try to strike one-time deals with influencers. Instead, cultivate long-term marketing relationships with people who represent your brand's image.
4: Social media marketing on the fly.
Keyword searches for a social media trend can improve your search engine performance. New searchers frequently copy and paste these keywords directly into Google's search bar. You can boost your SEO even more by utilizing platform-specific tools, such as Twitter and its hashtags.
5. Update landing pages and product pages
Aim to conduct keyword research for SEO phrases at least once a month to stay current with your brand's online presence.
Key takeaways:
Social media has proven to be a powerful tool for business growth. This is true not only in terms of how it affects your other digital channels but also in terms of how it affects your bottom line. As a result, it's critical to take the necessary steps to ensure that these trends produce more long-term results for your online business.
To that end, remember that:
• Be adaptable and inclusive.
• Sometimes, it’s better to take a pass on trends.
• Rather than following trends, try to set them.